Shared Ground is a community-driven project created to bring people together through shared walks around the city.
The concept focuses on connection, accessibility and outdoor lifestyle, transforming a simple activity into a social experience.
The concept focuses on connection, accessibility and outdoor lifestyle, transforming a simple activity into a social experience.
The project includes the development of a visual identity and social media system designed to feel modern, friendly and approachable, encouraging participation and community belonging.
Scope: · Brand identity design · Visual language & art direction · Social media design system · Posters & promotional assets · Stickers and merchandise design
